The Blue Generation project addresses the support areas of Innovation and Exploration and Transfer of know-how and good practice. The objective of the Blue Generation Project is to inspire and engage youth between 15 and 29 years to pursue a sustainable career in one of the Blue Economy growth areas: coastal tourism, aquaculture, ocean energy, marine biotechnology and maritime transport. At the heart of the project is the Blue Generation Program. Its method is based on a Funnel Strategy (attract, engage and convert), widely used in the marketing sector but an innovative approach in the youth sector. It will be supported by the transfer of good practice to include mentoring programs, skills validation tools and mobility exchanges.
The Blue Generation Program will be repeated in four cycles, each lasting from January to October, and followed by an evaluation and improvement process. In the first year the Blue Career Job Platform will be developed and then constantly updated by the expert partners and their industry networks. It is envisaged to reach up to 39,000 young people with the promotional activities and convert at least 2,000 to employment or training in the Blue Economy. The Blue Generation project is running from late 2018 and up to August 2022.
The Blue Generation Project is funded by Iceland, Liechtenstein and Norway through the EEA and Norway Grants Fund for Youth Employment. The project is coordinated by Militos Consulting SA in Greece and Sea Teach in Spain, and is implemented by an international consortium in Bulgaria, Greece, Poland, Portugal, and Spain with support from Blue Economy Experts from Belgium, Germany, Iceland and Norway.
See the full Blue Generation project partners profiles in the menu Partnership.
The European Blue Economy, currently representing around 5.4 million jobs, is set to double its employment by 2030. Its problem is, that young people are not being attracted to maritime careers and businesses cannot find the required workforce, skills and profiles (European Commission SWD (2017).
At the same time, the EU has up to 14 million young people who are NEETs between 15 and 29 years and millions more who are at risk of becoming NEETs through early school dropout, difficulties in entering the labour market or personal problems. The Blue Generation Project is filling this gap and brings together experts from the Blue Economy and Youth organisations to share knowledge about skills needs, career paths, open job positions and existing training.
- Improved employment situation of NEETs/target group
- Increased participation in education and training of former NEETs/target group
- Innovative approaches on lowering youth unemployment have been developed or adopted
- Increased transnational cooperation on labour market issues
- Training youth workers with a Blue Career MOOC to become knowledgeable promoters and mentors.
- Organizing info-days and activities in high schools, adult education centres, NGOs, unemployment services and local associations to promote Blue Career opportunities.
- Guiding youth through skills validation, personal mentoring and short exchanges to suitable employment and training in the Blue Economy employment and training.
- Offering, at no charge, a Massive Open Online Courses platform, a Blue Career Guide, and a Blue Career Job Platform.
Target Groups: Who will benefit?
The project targets mainly:
- The first target group of the project is Youth from 15 to 19 who are NEETs or at risk of becoming NEETs after finishing their current education - approached via high schools, VET centres and youth centres.
- The second target group are NEETs from 15 to 29 who are currently registered as unemployed - approached via public and private unemployment centres, adult education centres, NGOs and associations.
- The last target group are Youth from 20 to 29 at risk of becoming NEETs after finishing current education and Hard-to-reach NEETs, inactive youth living with parents, young mothers and young people with drug or alcohol abuse - approached via VET centres, Adult education centres, NGOs and associations.
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